Consumer Behavior
Why Customers Say One Thing and Buy Another
A stated preference is useful information. It is also only one part of a buying decision.
Read the insight: Why Customers Say One Thing and Buy AnotherBusiness Backed by Science™
Business problems
are human problems.
And human behavior can be understood.
Neurosolution Consulting combines behavioral science, consumer psychology, neuroscience, AI and real-world business leadership to uncover what is holding your business back—and build practical strategies to move it forward.
For business owners, executives and the teams they lead.
LaurenReal-world leadership.
Science-informed strategy.
Science-informed strategy.
The human behind the strategy
01Better decisions.
02Stronger teams.
03Smarter growth.
Look beneath the surface
Your problem probably isn't as random as it feels.
Customers stop buying.
Employees stop performing.
Marketing stops connecting.
Teams struggle to adapt.
A great product fails to gain traction.
Technology arrives without a clear way to use it.
Most business problems have patterns behind them. We help identify those patterns, understand the behavior driving them and turn those insights into practical action.
Our point of difference
Business Backed
by Science™
We combine proven business experience with insights from behavioral science, consumer psychology, neuroscience, digital analytics and modern technology.
The objective is not to make business more complicated.
It is to make better decisions easier.
Business consulting
What can we help you solve?
010203040506
Neuromarketing & Consumer Psychology
Understand what customers notice, value, remember and act on. Use behavioral insight to improve messaging, research and buying experiences.
Explore NeuromarketingAI Integration for the Workplace
Move beyond experimenting with AI. Identify practical ways to support productivity, customer experience, marketing and decision-making.
Explore AI IntegrationGrowth Marketing & Brand Strategy
Find out why your marketing is—or is not—connecting. Evaluate advertising, positioning, audiences, websites and digital strategy.
Explore Growth StrategyCustomer Experience & Retention
Getting customers is expensive. Keeping the right customers can be far more valuable. Examine journeys, service, loyalty and retention opportunities.
Improve RetentionTeam Performance, Customer Service & Sales
Performance problems are rarely solved by telling someone to “do better.” Improve communication, expectations, development and employee performance planning.
Strengthen My TeamProduct Strategy & Development
A good product still needs the right audience, positioning and experience. Examine concepts, customer needs and commercialization opportunities.
Discuss a Product IdeaYou don't need a diagnosis
Start with
the problem.
You do not need to know which service you need. Tell us what is happening.
Maybe sales have stalled. Customers are leaving. Your team is struggling. Marketing looks great but isn’t producing results. AI feels promising, but no one knows where to begin. Or you have a new idea and want another set of experienced eyes on it.
Start there.
Meet Lauren
Real-world strategy.
Not theory from the sidelines.
Lauren brings nearly two decades of experience working inside real companies, building digital businesses, managing teams, developing marketing strategies and overseeing substantial advertising programs.
She continues to work in the corporate environment while consulting. That matters. Her advice is grounded in what companies, employees and customers are dealing with right now.
Real practitioner + Business psychology + Modern technology
Meet LaurenInsight into action
The Neurosolution Approach
- 01
Understand
We begin with the business problem—not a predetermined solution.
- 02
Observe
We review the customer, team, data, experience, messaging or process surrounding the problem.
- 03
Find the Behavior
We identify the behavioral, psychological, operational or communication patterns contributing to the outcome.
- 04
Build the Strategy
We turn those findings into practical recommendations.
- 05
Execute
When appropriate, we help implement the strategy rather than leaving you with another presentation that sits in a folder.
Right-sized support
Not everything requires a massive consulting engagement.
Sometimes you need a second opinion.
An advertising review. Training for your team. A better customer survey. An experienced person to look at a problem you have stared at for six months.
Engagements can be designed around the problem.
Let's discuss what you needFrom people who have worked with Lauren
“She is a tremendous asset and an absolute pleasure to work with. I can't recommend her enough.”
“She’s knowledgeable about digital and knows what her company needs to get to the next level.”
A different perspective
Ideas worth thinking about.
Neuromarketing
What Behavioral Science Can Teach Us About Website Conversion
Look at attention, clarity, trust and effort before adding another button or redesigning a page.
Read the insight: What Behavioral Science Can Teach Us About Website ConversionAI
AI at Work: Start With the Problem, Not the Tool
A useful AI workflow begins with a specific task, a quality standard and a person responsible for the result.
Read the insight: AI at Work: Start With the Problem, Not the ToolA better way forward
Ready to look at your business differently?
You already know something needs to improve. Let’s figure out why.